CRM on Twitter: June 2010
For the rest of the June 2010 issue of CRM magazine please click here

If the world’s overflowing with communities—and if it isn’t yet, it will be soon—then Twitter gets some of the credit (or blame). “Retweets” reveal disparate members of a given user’s social graph, and the speed with which like-minded people can find each other is amplified by third-party applications that enable twitterers to find their followers’ followers. In honor of our Social Media Issue’s focus on communities , we’ve collected a few tweets from community managers and others who give “group think” a good name. As for us, we’re at www.twitter.com/CRM; blogs and live-twittering appear at www.twitter.com/destinationCRM. Reach us directly by starting your tweet with @CRM.

@mich8elwu: 10 yrs of participation data segmented by industry, community type, and audience + a new way to understand the 90-9-1 [rule] http://sn.im/0610comm2.

@themodcom: Share of time on internet: Community rapidly increasing at 27.8%. Search decreasing at 4.4%. Wow! http://sn.im/0610comm3.

@community20: Where Are You on the Community Maturity Model? http://sn.im/0610comm1 #SocialC20.

@stevealter: Alternative to 90-9-1: 75% Spectators / 15% Dabblers / 9% Enthusiasts / 1% Experts. Feed the 1%, but engage the broad middle. #socialc20.

@MarketSmarter: Create simple tools to engage the 90% of community members who don’t participate. – @dawnL #socialc20.

@blaisegv: I love online communities - spent 30mns trying to figure something out - less than 5mns after I post asking for help here, problem solved.

@MarketSmarter: Value of joining a community has to be emotional, intellectual or financial. –Stephen Gates, #socialc20.

@rhappe: hmm... still not a big fan of the 1/9/90 rule for community engagement #socialc20 Varies so greatly on business purpose.

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