CRM Defined: Real-Time Enterprise

A real-time enterprise (RTE) shares information with employees, customers, and partners in real time through the complete supply and demand chains. This allows the company to instantly alert individuals to changes in customer demand, inventory, competitive actions, and profitability. Successful RTEs build from current investments in the areas of CRM, SCM, and ERP, which already connect employees, customers, and partners. Source: Barton Goldenberg, president, ISM