CRM Defined: Click-Stream Analysis
For the rest of the October 2003 issue of CRM magazine please click here
As the cornerstone of Web analytics, click-stream analysis tracks a Web-site visitor's actions while she visits a site. The data provided by click-stream analysis can help site designers and marketers decide how to alter site navigation options to improve the chances of making a sale, and it can help them find ways to better serve their customers.
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