CRM Around the Globe

According to new reports by the Economist Intelligence Unit, customer service issues and CRM initiatives have become a major factor in IT budgeting and prioritization.

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41 percent of executives in Australia and 35.6 percent in India plan to substantially increase their investment in CRM

45 percent of managers in China believe IT will affect revenue growth most within the CRM/customer service areas

58 percent of executives in Singapore expect IT to have the greatest impact on improved customer service

30 percent of top execs in South Korea view customer service as a key competitive advantage in periods of economic growth

Executives in the United Kingdom say integration of processes and CRM are the top two areas in which technology will have the greatest impact on revenue growth over the coming 12 months.

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