CRM Around the Globe
According to new reports by the Economist Intelligence Unit, customer service issues and CRM initiatives have become a major factor in IT budgeting and prioritization.
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  • 41 percent of executives in Australia and 35.6 percent in India plan to substantially increase their investment in CRM
  • 45 percent of managers in China believe IT will affect revenue growth most within the CRM/customer service areas
  • 58 percent of executives in Singapore expect IT to have the greatest impact on improved customer service
  • 30 percent of top execs in South Korea view customer service as a key competitive advantage in periods of economic growth Executives in the United Kingdom say integration of processes and CRM are the top two areas in which technology will have the greatest impact on revenue growth over the coming 12 months.
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