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VoxOx In Business Announces Short Call Service for Outbound Call Centers
Network, carrier, and pricing enhancements enable VoxOx In Business to provide a competitive offering to an underserved market.
Posted Mar 6, 2012
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Telcentris, a provider of cloud communications and the creator of VoxOx and VoxOx In Business, today announced the commercial availability of its short-duration call service, geared toward outbound call centers, resellers, and agents that cater to call center traffic.

Being offered through the company's wholesale division, the short-call service is tailored to a market that lacks solutions for businesses conducting high-volume, short-duration calls. Infrastructure improvements and new carrier contracts have enabled the company to officially launch the service.

Typically, calls under 30 seconds are low margin and, when factoring in various licensing fee costs, are considered unprofitable by most carriers. In many industries, these types of calls are balanced with longer-duration calls that have high margins, but for outbound call centers, they are the norm, with the majority of calls ending in voicemail, disconnected phone numbers, or hang-ups.

"On average, outbound call center traffic tends to be between six and 30 seconds, with many calls not answered at all, which makes it necessary to seek a specialized carrier to take on the high volume of short-duration traffic," said Tad Nikolich, vice president of business sales at Telcentris, in a statement. "Our platform, which was built to give away our consumer service VoxOx for free to millions of users, was specifically designed to handle very high call volumes at very low infrastructure cost. This has enabled us to create a short-call service as part of our wholesale offerings."

The launch of the short-call service has been made possible by recent equipment and network enhancements, along with carrier negotiations that have resulted in new contracts and pricing. Customers that have their own switches can purchase VoxOx In Business SIP trunks with the desired number of concurrent calls and sign a wholesale agreement to get started. There are two options: a flat rate per minute and an NPA/NXX option, which offers different rates for every rate center to terminate calls. The second option caters primarily to resellers interested in offering this service to their call center clients.

"While most carriers don't want outbound call center traffic, we welcome it," added Cliff Rees, president of Telcentris. "It's relatively easy for us to provide this service, and there are not many carriers out there that have spent the time building infrastructure that can handle short-duration traffic at a low price."


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