Today, Versium , a data technology company, announced the availability of its LifeData analytics platform, enabling organizations to be more data-driven by powering and creating solutions that help organizations better understand their customer’s LifeData to optimize consumer engagement, improve marketing efficiency, and better understand, retain, and find new customers.
Versium brings together disparate sets of observational data (both online and offline), comprised of more than 100 billion real-life attributes, and combines these insights with an organization’s existing enterprise data to provide a profile of each individual consumer and more intelligent analytic models. The company provides a unique, patent-pending technology to verify, cross-index, and match large sets of data.
“There are billions of demographic, psychographic and sociographic data points consumers create through real-life actions and activities,” said Chris Matty, CEO of Versium, in a statement. “A person’s real-life profile—who they are, what they like, and what they are connected with—is a tremendous indicator of how that person will interact with an enterprise. We have worked with a number of organizations to combine our LifeData and analytics with the company’s existing enterprise data to greatly improve consumer insights and more importantly predict behavior.”
Versium is currently working with numerous well-established brands to deploy its extensive LifeData services and analytics solutions.