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Veeva Systems Launches Integrated Pharma CRM and CLM Solution for the Apple iPad
New Veeva iRep application satisfies the pharmaceutical industry's appetite for the fast-growing computing device.
Posted Jan 11, 2011
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Today Veeva Systems unveiled Veeva iRep, a complete customer relationship management (CRM) and closed loop marketing (CLM) solution built exclusively for the iPad and the pharmaceutical industry. The new solution leverages the iPad platform to drive efficiency through CRM functionality, dynamic presentation of HTML5 content, and enhanced customer relationships with mobile internet connectivity.

A significant number of global pharmaceutical and biotech companies have already started using the iPad in their sales and marketing organizations, citing its ideal size, long battery life, instant-on, and ease of use. Over the next few months, executives at five leading pharmaceutical organizations in the United States and Europe will hand out thousands of iPads installed with Veeva iRep to create competitive advantage in the market.

“The iPad arrived just in time for pharma,” said Matt Wallach, chief strategy officer at Veeva Systems. “Reps are under pressure to represent more products against more competition while physicians give them less face time to do so. iRep allows them to be more efficient, more effective, and more connected. The real-time rep has truly arrived.”

In addition to Veeva’s CRM functionality, iRep includes a content viewer that enables users to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad’s screen. Plus, company representatives will be always connected to the internet, giving them real-time access to additional resources.

Veeva is partnering on the launch with Intouch Solutions, an interactive pharmaceutical marketing agency. As the inaugural Veeva Web content provider, Intouch Solutions will provide custom creative content for iRep customers, including copy, visuals, video, and other interactive components. “We are excited to work with Veeva on the launch of iRep, which we believe will be the perfect platform for us to deliver compelling content,” said Faruk Capan, CEO of Intouch Solutions. “Our customers are excited to leverage HTML5 and other dynamic technologies on a device that is nothing short of amazing.”

“It is now abundantly clear that everyone loves the iPad, from pharma end users to the CFO to physicians themselves,” explained Peter Gassner, CEO of Veeva Systems. “Designed specifically to take advantage of the iPad’s most remarkable aspects, iRep is a strategic solution for our customers and Veeva will invest heavily to guarantee their success.”

Veeva iRep will be available in February.

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