Veeva Systems has released a new mobile customer relationship management (CRM) and closed loop marketing (CLM) solution built specifically to run on the touchscreen-ready, Windows 8 operating system.
The Veeva CRM and CLM solution, released on the Apple iPad in 2011, and now for Windows 8 devices, provides all customer data, interactions, and content in a single application. Integrated with Vault PromoMats, Veeva's promotional materials management system, sales reps have the latest, approved promotional content at their fingertips. And, with Veeva CRM Approved Email, field reps can send compliant email directly to physicians from their tablet devices.
"Connected tablets are key to multichannel success, but one device may not fit all," said Brian Longo, general manager of commercial products at Veeva Systems, in a statement. "We are committed to providing our customers with the flexibility to deploy a mobile solution that best meets their business needs and ensures long-term success."
"We are excited Veeva Systems is bringing its CRM and CLM solutions to Windows 8," said Craig Dewar, director of product marketing for Windows enterprise tablets at Microsoft, in a statement. "Veeva's applications take advantage of the touch-optimized user interface in Windows 8, which provides the productivity and security-enhanced features that enterprises require via touch-friendly, portable form factors that pharmaceutical sales reps rely on."
Veeva's new mobile CRM and CLM solution for Windows 8 will be available late 2013.
The company also announced Veeva Network, the newest addition to Veeva's commercial suite for life sciences. Available in late 2013, Veeva Network combines healthcare professional (HCP), healthcare organization (HCO), affiliations, and reference data, software and stewardship services in one solution that's seamlessly integrated with Veeva CRM.