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The Marketo LaunchPoint Marketing Ecosystem Goes Live
The new ecosystem already includes 65 marketing technology partner apps.
Posted Nov 14, 2012
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Marketo, a provider of cloud-based marketing software, today unveiled Marketo LaunchPoint, an ecosystem of marketing solutions.

Marketo's LaunchPoint ecosystem goes live with more than 65 marketing solutions, spanning all areas of marketing, including: online advertising, events and Webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions.

The LaunchPoint solution partners include AdRoll, AIDA, Allocadia, Babcock and Jenkins, Badgeville, BlueBird Strategies, Brainshark, Certain, Cloudwords, Content4Demand, Data.com, Datameer, Datarati, Demandbase, DemandGen, edocr, Ektron, elixiter, Fathom, Full Circle CRM, GaggleAMP, Get Satisfaction, GoodData, HootSuite, inficiencies partners, Influitive, Innoveer Solutions, InsideView, ion interactive, Kapost, KISSmetrics, KnowledgeVision Systems, Kwanzoo, LeadForensics, LeadMD, Leads360, Leadspace, Marin Software, MarketBridge, MarketSync, netfactor, NetProspex, NetLine, NewVoiceMedia, ON24, OneLogin, OptiMine, Optimizely, Pedowitz Group, Qvidian, ReachForce, ReadyTalk, RingLead, SAVO, Scribit, Scripted, ShowUHow, Spear Marketing, SproutSocial, StrikeIron, Sundog Interactive, Titanium Fire, Totango, Unbounce, WebTrends, and Zift Solutions.

"As a customer of Marketo, we've reaped the benefits of their easy and powerful marketing software to drive leads and revenue," said Roman Stanek, CEO of GoodData, in a statement. "Now we're excited to be a go-live partner to Marketo LaunchPoint, where marketers can benefit from not only the combination of Marketo and GoodData's innovative technologies, but share their successes and best practices in this unique ecosystem built specifically to meet the challenges facing today's marketers."

"At Marketo, we are laser-focused on meeting today's marketing imperatives of engaging and selling to buyers wherever they may be. With LaunchPoint, we've completely re-thought the idea of what a marketing ecosystem is and how it can successfully serve these demands," said Robin Bordoli, vice president of the partner ecosystem at Marketo, in the statement. "Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive revenue."

Marketo LaunchPoint is one of the five pillars of Marketo's recently announced Marketing Nation, the convergence of people, ideas and technology with a complete marketing platform. The Marketing Nation taps into the experience of more than 2,000 of Marketo's customers and its 21,000 users, who can now pool their knowledge to help other customers find and use the best marketing solutions.


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