Call center products and services provider Infratel and SugarCRM today announced a partnership that will enable small and midsized businesses (SMBs) to add telephony solutions to their CRM platform.
"This partnership is great news for SMBs that, in the past, may have lacked the budgets to compete with larger companies that have access to expensive enterprise solutions," said Infratel General Manager Jim Southwell. "Our two companies are creating a level playing field by providing SMBs more affordable access to best in class CRM tools."
In addition to its traditional call center platform, Infratel has plans for full social media integration in the year ahead that enables agents to recognize user trends and sentiments.
"Businesses simply need to connect and engage with their customers regardless of their size or level of resources," said Clint Oram, co-founder and chief technology officer at SugarCRM. "Partnering with Infratel allows our companies to provide a best-in-class, complete contact center and CRM solution to an extremely large set of businesses which were previously locked-out of this type of robust functionality due to cost or complexity concerns."