Spredfast and Brandwatch, two social business technology providers, today announced a strategic partnership and integration of Brandwatch's social analytics and monitoring platform with Spredfast's social media management platform. The integration enables organizations to monitor, analyze, and take action on real-time business insights from the world's social conversations .
Brandwatch tracks millions of sources, including social networks such as Twitter and Facebook, blogs, forums, communities such as Amazon.com and TripAdvisor.com, and international sites like Sina Weibo and Renren. The integration means that the most relevant posts as well as insights driven by Brandwatch are shown in Spredfast content streams.
The Brandwatch/Spredfast integrated offering empowers organizations to do the following:
- Identify more sales opportunities and pursue them efficiently: Listen for potential leads from conversations in which users are expressing purchase intent and engage to turn sales opportunities into new customers.
- Find more customer care requests and respond to customers more effectively: Cast a wider net to find customers that are in need of a response to a product or service issue, question or complaint. Clearly identified analytics, such as sentiment and author influence scoring, enable quick and easy prioritization.
- Use competitive intelligence to increase market leadership: Gather insights on competitor brand and product perception globally.
- Discover and publish content that resonates most with your audience: Use analytics to uncover the topics that are most relevant to customers and use the knowledge gained to target the right conversations at the right time.
"Enterprises are challenged by the scale, breadth and speed of social," said Sebastian Hempstead, Brandwatch's executive vice president of North America, in a statement. "Connecting our advanced social analytics with Spredfast's social engagement platform tackles these issues by quickly separating the signals from the noise to better inform how they engage with audiences on the social Web."
"With our Brandwatch integration, not only are our joint customers now pulling in more conversations from more places across the web, we are empowering them to identify, prioritize, and engage with these conversations in a scalable way," said Rod Favaron, Spredfast CEO, in a statement. "Doing so from one platform will continue to enable customers to achieve great business results through the use of social media."