Salesforce.com today officially launched Salesforce Communities, which will allow companies to create their own social communities.
Powered by Salesforce Chatter, the company's enterprise social network and built on the Salesforce Platform, Salesforce Communities is extensible and can be embedded into any experience—in a mobile banking app, in a video game, or even in a car.
"Today marks the end of the legacy portal software era," said Alex Dayon, president of applications and platform at salesforce.com, in a statement. "The next generation of enterprise apps are social with business data embedded at the core and accessible from any device. With Salesforce Communities, customer companies can connect with customers, partners, and employees in entirely new ways and from anywhere."
The U.S. Food and Drug Administration, GE, Pernod Ricard, and the World Economic Forum have already deployed Salesforce Communities to connect with customers, partners, and products in entirely new ways. The FDA, for example, leverages Salesforce Communities to humanize and streamline the federal approval process for drugs and medical devices.
Pernod Ricard can now streamline operational processes to place, promote, and price its brands globally across distributors and harness the wisdom of customers to plan campaigns. "Pernod Ricard is now democratizing knowledge inside and outside of our institution with social technology," said Alexandre Ricard, deputy CEO and chief operating officer at Pernod Ricard, in a statement. "Managers are empowered with the information needed to act quickly, shape our strategy, and identify future opportunities. Salesforce Communities will empower our managers to partner with our distributors, ensuring that our brand image is preserved."
"Connecting communities through interactions, insights, and impact is at the core of our organization," said Jeremy Jurgens, chief information and interaction officer at the World Economic Forum, in a statement. "Salesforce Communities allows us to address each of these elements by extending our social community to the business, political, academic, and other leaders of society that shape global, regional, and industry agendas."
Pricing for Salesforce Communities will start at $500 per month. Salesforce Communities is currently scheduled to be generally available by the Summer '13 release.