Sales Engine Unveils Marketing Performance Dashboards
The proprietary tool helps clients tie marketing program impact to sales results.
Posted Apr 20, 2012
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Sales Engine International, a B2B integrated marketing and sales acceleration company, released its marketing performance dashboards as an addition its managed marketing services. The proprietary dashboards help clients extract actionable insights from the complex volume of information marketing automation tools provide.

The dashboards translate the myriad of isolated measurements generated by different marketing tools into answers to the most critical question marketers face: How are our programs succeeding in finding, connecting with, and engaging prospects?

"CEOs are constantly asked to invest in marketing people, programs, and tools, and they're happy to do so if someone can prove the activity's effectiveness," said Paul Rafferty, Sales Engine International CEO and founder, in a statement. "Without this information, CEOs don't know which requests to grant or where to direct funds. Our dashboards tie together all of the data related to the prospect database, marketing programs, and their impact on the sales funnel. This level of transparency tells CEOs what's working and where to allocate their resources."

"The Find, Connect, and Engage dashboards Sales Engine built for our company provide powerful insights into our database quality and real-time campaign performance," said Christine Draeger, vice president of global marketing at SafeGuard World International, a Sales Engine client, in the statement. "As a marketer, I value the dashboards' integration into our existing CRM, which ties together our sales and marketing strategies."

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