Really Simple Systems has added drip marketing capabilities to its Marketing module within its online, Web, and small business CRM systems.
The new functionality allows a series of timed email messages to be scheduled against individual contacts in the CRM systems. Contacts can be automatically added to the drip marketing campaign by an activity on a Web site, such as completing an form or downloading software, or by sending in an email through the CRM system.
"Drip marketing is ideal for sending prospects a series of messages after they sign up for a seminar or evaluation system, or download a white paper," said John Paterson, CEO of Really Simple Systems, in a statement. "By integrating drip marketing into campaign management, and combining the sales and marketing functionality into one integrated online CRM, Web CRM, and small business CRM system, we're making advanced marketing functionality easy to use."
Really Simple Systems' Marketing module is available with both Premium and Enterprise Editions of its online CRM, Web CRM, and small business CRM systems.