Phone.com and VoodooVox have entered into an agreement to make the VoodooVox Analytics platform available to Phone.com's business customer base to help advertisers and marketers target their audiences better while safeguarding consumers' personal information.
In addition to multiple activity reports on call traffic, all of Phone.com's customers will now have access to VoodooVox's demographic database on 250 million phone numbers.
"The phone is the most important tool for all of those in business and now, with the Phone.com caller analytics platform, our customers can learn more about their callers, not just listen to them," said Phone.com CEO and co-founder Ari Rabban in a statement. "This service will allow our customers to glean new insight from their call volume the same way that Google Analytics provides valuable insight into Web visitors."
"We do not just count calls; we apply sophisticated analytic methods, which VoodooVox helps us with," he said. "By combining a few national databases, such as U.S. census data, and applying statistical methods, we can relatively accurately derive conclusions about the aggregate of a region's callers without the need to collect, store, or know any specific personal information.
"For instance, knowing the area code of the caller and cross referencing that data with census information about salaries in those geographic areas, one can pretty accurately know the aggregate of all callers' salary distribution," Rabban said. "And with that, an advertiser using Phone.com caller analytic tools can tell which ad attracted the correct audience or if that ad needs to change. This can help users improve their marketing activities through better targeting so their marketing dollars go further."
Mike Durance, CEO of VoodooVox, said: "We are pleased to bring the power of VoodooVox Analytics to this new customer base. Phone calls are more than just talk, and VoodooVox Analytics enables businesses of all sizes to learn more about their customers without compromising consumer privacy."
VoodooVox's Analytics is a software-as-a-service solution priced on a per-seat basis. The service will be deployed to the entire Phone.com customer base.