On Campus Media, a targeted college-based television network, has teamed up with Campus Special to help small businesses reach the influential university demographic.
Between On Campus Media's more than 1,000 screens at more than 400 campus bookstores that reach more than 4 million students and Campus Special's network of 7 million college students in more than 165 cities, the partnership will give local merchants a way to get their messages to more than 11 million college students across the country.
Small businesses will be able to target regions, cities, or specific campuses with coupons, deals, specials and contests.
"This partnership between On Campus Media and Campus Special will allow local businesses to reach the elusive 18-24 year old demographic in high-traffic areas they could not reach before. Students are constantly shopping at their college bookstore, hanging out in coffee shops, and dining in the union. This is a great opportunity for local businesses to build their brand awareness and get their message out to college students as they consume engaging content that is relevant to their lives," said Campus Special President and CEO Chau Nguyen in a statement.
"We liked Campus Special's entire approach to connecting local advertisers to college students. For the first time, local advertisers will have the ability to keep their brand and message in front of college students throughout the year on our network. Like the national brands that currently advertise with us, local advertisers will now be able to associate themselves with our high-quality, relevant digital content engaging college students on the campuses where they live, learn, and relax,” said On Campus Media Strategic Partnerships Manager Renee Ostrom in the statement.