Pittsburgh-based marketing automation software company MindMatrix today released a new marketing automation solution for the channel marketing industry.
Brand management, marketing ROI measurement, and lead management are some of the core areas where MindMatrix's marketing automation solution focuses. MindMatrix's offering comes with automated lead nurturing tools that enable channel partners and independent reps to stay in touch with their prospects and engage in one-to-one personalized marketing on-demand, without depending on external marketing teams. It also provides them with lead generation and lead tracking abilities that cut across multiple marketing channels including print, Web, and social media.
"As a part of product development, we at MindMatrix, got in touch with hundreds of channel marketers and veterans of channel marketing. That helped us understand the key issues bothering the channel marketing industry and now, MindMatrix resolves each of these challenges effectively with its marketing automation tool that is attuned to every need of a channel marketer," said Danielle Fisher, head of channel sales development at MindMatrix, in a statement.
Together with this launch, the company also announced a number of enhancements to its marketing automation software. Included in these upgrades are a new media editor, A/B testing for all Web designs, Gmail Plug-in, reverse DNS tracking, and integration with Sage ACT2013.
Harbinder Khera, CEO of, MindMatrix, said this was one of the major releases since the launch of the marketing automation platform, and most of the enhancements were based on the requests that came in from customers already using MindMatrix's platform. "Our software can now tell you which industry or company the prospect belongs to, even if they don't fill a form on your Web site or landing page," he said in a statement.