MicroStrategy, a provider of business intelligence (BI) software, has released its Wisdom application for beta testing by corporate marketers to analyze the preferences of their Facebook app users.
MicroStrategy Wisdom is a cloud-based analytic application that lets companies explore the vast range of demographic and psychographic information contained in their Facebook app users' profiles. Users who have provided their Facebook permissions can receive a more personalized app experience. Companies can more effectively engage with their Facebook app users through the deeper insight delivered by MicroStrategy's technology.
Through its set of pre-packaged dashboards, MicroStrategy Wisdom gives marketers visualizations that enable them to better understand and segment their Facebook populations. The dashboards include a filtering technology that lets marketers create unique population groupings using combinations of Facebook's wide array of personal attributes. The technology also allows marketers to create population groupings based on Facebook page-likes, which are unique indicators of peoples' interests and affinities.
"By offering MicroStrategy Wisdom as a cloud-based service, we are making all of our business intelligence expertise and infrastructure instantly available to our clients that seek greater engagement with their customers on Facebook," said Michael Saylor, chairman and CEO of MicroStrategy. "MicroStrategy Wisdom is an innovative technology for companies to capture customer intelligence and engage with Facebook app users more effectively."