Logo
BodyBGTop
Mazda Launches MyMazda Service iPhone App
The new app provides customers with maintenance information, service history, service reminders, and more.
Posted Oct 4, 2011
Page 1



Mazda North American Operations (MNAO) today announced a new MyMazda Service iPhone application that provides customers access to service offers personalized to their vehicles, scheduled maintenance reminders, factory maintenance schedules, and other information about their Mazda cars in just a few simple taps. The MyMazda app is free of charge and is available to download from the Apple App Store.

MyMazda is one of the first automotive iPhone Apps of its kind to provide customers with real-time information about their vehicles. The MyMazda iPhone App quickly displays essential information, including maintenance schedules, vehicle service history with brake and tire inspection results, and recall information. In addition, Mazda owners can register their vehicles with Mazda, update their contact information, and select a preferred dealer for each car they register.

The MyMazda iPhone App is synced with the Mazda service marketing program Mazda Customer Connect (MCC), which includes direct mail, email, appointment scheduling, mobile barcoding, and a text messaging reminder feature. The MyMazda iPhone App will give Mazda owners access to custom tailored service and parts offers and promotions on the go and when they need them most. The iPhone App also features a Mazda dealer locator and access for appointment scheduling.

The MyMazda iPhone App can automatically send reminder alerts for an upcoming maintenance and with the GPS-powered car locator, customers can input the location of their parked vehicle with just a tap making it easy to find later on. Android users can expect to see the MyMazda Android App released in the coming months.

MyMazda is the second app released by Mazda. Last year, Mazda rolled out the Mazda Roadside Assistance App Mazda Assist. The App was developed in partnership with Mazda's roadside assistance partner, Cross Country Automotive Services. The app works in conjunction with Mazda's Roadside Assistance and Roadside Assistance Plus programs. The app is designed to help Mazda drivers obtain immediate roadside assistance, should they find themselves with a flat tire, out of gas, locked out of their car, or in need of a tow. The app puts drivers directly in touch with a roadside assistance agent, who can quickly dispatch reliable and professional roadside assistance to the vehicle's exact location via GPS-enabled technology, anytime. It gives drivers estimated time of arrival (ETA) and service provider information throughout the roadside event. Originally available only on the iPhone, the Mazda Roadside Assistance app is now available for Android as well.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us