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Marketo Extends Its Marketing Platform with Webhooks
The framework links Marketo software to other applications.
Posted Nov 1, 2012
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Marketo, a provider of cloud-based marketing software, today announced the launch of Webhooks.

Webhooks is an automated framework linking Marketo's marketing software to other leading customer-facing and sales applications. Now marketers can trigger real-time processes, such as a free-trial activation, code service for a customer, or an SMS notification to a sales rep, or a display ad to deliver a personalized message to a prospect, all based on buyer behavior to drive results faster. Marketo Webhooks can automatically trigger hundreds of customer engagement and sales processes in real time.

Webhooks launches on the heels of Marketo's recently announced Marketing Nation, which taps into the rich knowledge and institutional experience of more than 2,000 of Marketo's customers and its 21,000-strong user community and includes the new Marketo Program Exchange. Marketo Program Exchange provides instant access to the most useful pre-built, verified marketing programs and allows customers to easily share and learn from one another.

"Marketo is opening up new marketing automation possibilities with Webhooks," said Eric Hollebone, director of marketing at Algonquin College. "We can extend the Marketo platform to countless other applications to drive sales enablement and deep customer engagement with a simple flow action."

"With Webhooks marketers can now use Marketo as the central nervous system for all their customer-facing applications," said Robin Bordoli, vice president of partner ecosystem at Marketo, in a statement. "When buyers interact with the Marketo campaigns, all other transaction or engagement systems will be able to know about this interaction and react accordingly with the right message or offer at the right time to the right buyer. We're excited to work with our growing ecosystem of application partners to bring this automation and intelligence capability to our customers."


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