LiveOps Announces Mobile Solution for Direct Response
Direct response marketers can now reach mobile consumers and drive engagement and incremental revenue.
Posted Sep 13, 2012
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LiveOps, a provider of cloud contact center and customer service solutions, today announced the immediate availability of LiveOps Mobile Solutions for Direct Response (DR) with inbound and outbound mobile marketing campaign capabilities. 

Building on LiveOps' cloud contact center platform designed for today's social and mobile consumers, this latest cloud application enables brands to communicate and market to mobile customers via relevant and targeted text messaging. LiveOps Mobile Solutions for DR enables brands to tap the power of mobile marketing. Marketers can now create, run, and manage mobile marketing campaigns to increase customer engagement and drive incremental revenue.

LiveOps Mobile Solutions for DR, a cloud application, leverages the LiveOps Platform to route inbound and outbound SMS interactions with customers in real-time. Early adopters who have incorporated LiveOps Mobile in their marketing, sales, and customer service strategies report double-digit increases in new sales and repeat business. It lets companies engage with consumers on the channels they prefer, track their responses and actions, and gain insight into their purchase behavior. 

"According to the Mobile Marketing Association, people are five times more likely to open a text than an email, some 95 percent of text messages are read within 15 minutes of receipt, and consumers respond to texts within an average of 90 seconds, further driving the importance of engaging with customers through mobile devices," said Marty Beard, president and CEO of LiveOps, in a statement. "Through LiveOps Mobile Solutions for DR, brands are given more flexibility to interact with customers in real-time and can immediately measure a customer's response or action. With today's announcement, we are providing a radically simple and powerful solution for direct response marketers to integrate mobile marketing into their overall marketing mix."

LiveOps Mobile Solutions for DR was specifically designed to help direct response marketers enhance their customer engagement, with the ability to confirm orders, offer additional products, provide special offerings, such as coupons and discounts, create more consistent program-specific communications, extend customer support, and gain insights on customers through targeted campaigns.

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