Knotice, a provider of data management, analytics, and digital messaging solutions, yesterday released Knotice Mobile View, a free online tool that allows marketers to monitor email campaign activity across device types.
Users can generate and analyze data through the tool's comprehensive dashboard feature and data download capability. Currently available in beta, Mobile View is available at no cost through the end of 2013.
Once Mobile View is in place, email campaign activity data can be collected, and then used for future campaigns, strategy and analytics. Once signed up, marketers will receive custom codes to paste into their HTML email codes, which can be customized to reflect unique campaigns. Once their campaigns are sent, they will be able to view the results in dashboards on the Mobile View homepage or download the opens data to .csv files that can be uploaded into other platforms for extended use.
"Basic mobile reporting just isn't enough to understand today's connected consumers, let alone support advanced audience selection and targeting," said Brian Deagan, CEO and co-founder of Knotice, in a statement. "Mobile View allows marketers the opportunity to dig deeper across device boundaries, including iPad and iPhone—data from areas that other channel providers have a difficult time with. If you're curious about what's going on across your audience and the devices in play, it's an easy way to get those results. And with the advanced data capabilities of the Knotice platform in upcoming K5 release, this is just a hint at what's to come. It's exciting, and we're happy to roll it out now in beta for free."