IBM yesterday released new Digital Experience software that allows organizations to create customized digital experiences for customers, employees and business partners.
Aligned with IBM's Smarter Commerce initiative, the new software allows line-of-business employees from marketing, sales, human resources, and customer loyalty, to produce, share, and distribute digital content on the fly to all mobile and social channels without the need for IT technical skills or outside assistance.
IBM's Digital Experience software allows marketers to provide customers with relevant information and offers that are based on their preferences and can be published quickly to all digital channels and mobile devices.
With the new Digital Experience software, IBM allows companies to deepen engagement, uncover customer sentiment, and build loyalty with their desired audiences. The advanced capabilities include the following:
- Mobile Experiences: Using the new software, marketers can quickly design a single mobile application that can then be viewed on multiple devices to ensure a consistent brand experience as customers move between screens. When combined with IBM's customer experience technology, e-commerce and customer service professionals can quickly assess the quality of a visitor's experience and then eliminate the pain points that might spur them to leave the site.
- Analytics and Optimization: Through digital analytics capabilities, marketing and customer service professionals can analyze customer activity on a specific channel, such as a mobile device or Web page. These unique views can gauge the behavior of customers across all digital channels at any time, identify patterns, and then adjust plans.
- Omnichannel Media Creation: Non-technical line-of-business employees can create compelling video content that can be viewed anywhere, including a business' Web site, on smartphones and tablets, andsocial media sites like Facebook.
- Social Interaction: IBM delivers out-of-the-box integration with its premier social business platform, allowing companies to embed social experiences within the company portal or social networking sites. Using social analytics, teams can capture the sentiment of customers and employees and take action based on the data.
"The digital era is being driven by the proliferation of mobile and social networks, which have transformed the way organizations engage their key audiences," said Larry Bowden, vice president of digital experience software at IBM, in a statement. "To succeed, companies must look beyond Web sites to create digital experiences that marry analytics, deeper social engagement, compelling content, and design for mobile delivery in order to engage audiences on their terms and on their time."