In partnership with several major media companies, enterprise social sales and marketing software company Hearsay Social today launched Content Exchange, a content curation platform that allows marketers and salespeople to discover, curate, and post engaging updates to their profiles across all the major social networks, including Facebook, LinkedIn, Twitter, and Google+.
As part of the launch of Content Exchange, leading media companies have partnered with Hearsay Social to offer its customers the latest in financial news, entertainment news, photos, video, lifestyle articles, and other content.
"With 82 percent of online users accessing social networking sites, social marketing content has become a critical battleground in the quest for customer mindshare and brand differentiation," said Hearsay Social CEO Clara Shih, in a statement. "We are thrilled to partner with the leading global providers of content to empower marketers to achieve ROI on Facebook, LinkedIn, Twitter, and Google+."
Integrated into the Hearsay Social Content Library starting today, Content Exchange also allows brands to do the following, all from a single interface:
- Discover, sort, and browse content relevant to their company by locale, date, or topic;
- Infuse authentic brand personality by adding their point of view;
- Post or schedule to multiple profiles across multiple social media networks all at once, including Facebook, LinkedIn, Twitter, and Google+; and
- Measure engagement through likes, comments, and retweets.
"The key to any successful social marketing program is sharing timely, relevant content on a consistent basis," said Marc Zeitlin, vice president of marketing at Farmers Insurance Group. "Hearsay Social Content Exchange reduces the amount of time my team spends curating pre-approved content for our agents while improving the relevancy, timeliness, and therefore effectiveness of their social media efforts."
Hearsay Social Content Exchange media partners include Demand Media, Tribune Media Services, and Thomson Reuters. Existing Thomson Reuters subscribers to Content Exchange will be able to access and curate premium content and create multiple channels inside of their Hearsay Social Content Library. Through Content Exchange, Hearsay Social customers will also have access to the full selection of lifestyle content from Demand Media, including eHow.com, LIVESTRONG.com, and Cracked.com.
Additionally, Hearsay Social has entered into a business relationship with Tribune Media Services (TMS), a global content licensing and syndication company, representing a variety of renowned writers and content brands via a suite of custom publishing solutions for media and corporate publishers. Hearsay Social clients who have an interest in adding content from leading experts, brands, and journalistic quality sources will be referred to TMS to work directly with their editorial and marketing professionals to publish content ready to engage their customers through social networks via the Hearsay Social Content Exchange.
"Brands continue to discover the value of providing useful, relevant, content from trusted and authentic voices to their customers," said James Pinnickgeneral manager for news and features at TMS. "We are delighted to work with Hearsay Social to enable brands to publish content as a means to engage and drive customer loyalty through various media."