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GoodData and ExactTarget Partner to Uncover Marketing Insights
New application delivers pre-built marketing dashboards for closed-loop insight.
Posted Feb 23, 2012
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GoodData, a, cloud-based enterprise business intelligence (BI) platform, today announced availability of its ExactTarget + Google Analytics application. The application is part of its ongoing partnership with ExactTarget, a provider of email and interactive marketing solutions for business-to-business (B2B) and eCommerce organizations.

ExactTarget + Google Analytics is a closed-loop BI application built precisely for online marketers. The application marries data from both systems on the GoodData BI platform, allowing marketers to see ExtactTarget campaign performance through conversion in Google Analytics.

"Marketers today are looking for a complete view of their interactive marketing campaign performance. Through the GoodData application for ExactTarget + Google Analytics, marketers can view pre- and post-click campaign performance together in a single user interface," explained Jason Meketa, technical alliance manager at ExactTarget, in a statement.

GoodData's application for ExactTarget + Google Analytics delivers interactive reports and dashboards pre-populated with best practice Key Performance Indicators (KPIs), enabling users to track conversions and analyze campaign performance in a single user interface. The application frees marketers from analysis and offers a comprehensive view of performance, eliminating struggles with multiple databases, spreadsheets, and elaborate tools.

"Big Data flies at marketers from every direction—email, social media, online advertising, and CRM. Traditionally, marketers needed to pull data from many places—campaign data from marketing automation systems and Google Analytics for conversion tracking—to understand the customer lifecycle," explained Cody Crnkovich, senior director of powered by partnerships at GoodData, in a statement. "ExactTarget + Google Analytics gives marketers a ground-breaking, complete picture of lead and customer conversion."

Marketers using the ExactTarget + Google Analytics application can measure eCommerce revenue, side-by-side email performance, Google Analytics goal performance, and campaign and leaderboard analysis. With GoodData collaboration features, reports and results can be shared across the organization via email, PDF, or CSV, or be embedded into other online systems and Web sites.

Pricing for the GoodData application for ExactTarget + Google Analytics is based on monthly email volume and starts at $300 a month.


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