Expion, a social media software company, and Ignite Social Media have partnered to offer Expion's Social Advocator fan engagement application to brands looking to increase their effective reach with influencers.
Chrysler Group's Jeep brand is one of the first brands to leverage the browser plug-in, giving fans a way to connect with and share the Jeep brand way of life through engaging imagery.
Using the Social Advocator tool, brands can push content directly to a plug-in within fans' browser windows, enabling them to become advocates for a brand by sharing its content across their own personal Facebook, LinkedIn, and Twitter profiles. The application allows fans to share content that was created for an individual rather than a brand, and brands can produce custom content specifically for consumer-to-consumer sharing.
"Social Advocator is transforming the ways brands think about influencer marketing," said Peter Heffring, CEO of Expion, in a statement. "Facebook has become more saturated with content and users, but with Social Advocator they can bypass the clutter and reach their influencers and fans outside of the Facebook platform."
With Social Advocator, brands can open a completely new, direct line of communication with Facebook fans, allowing them to identify themselves as influencers by downloading the plug-in to consume and share content. At launch, all of the content pushed to Social Advocator users will be completely unique to the Social Advocator channel.
"Our clients are constantly looking for new, innovative ways to connect with their fans and Social Advocator revolutionizes the lines of communication between brands and their potential advocates," said Jim Tobin, president of Ignite Social Media, in a statement. "Passion brands will have the opportunity to provide content uniquely tailored to fans, which greatly increases the chances that those fans will become brand advocates."