>Emailvision, a provider of email, mobile, and social marketing solutions delivered via a software-as-a-service (SaaS) model, has launched an SaaS campaign management solution with fully integrated customer intelligence.
Campaign Commander Enterprise Edition provides SaaS customer intelligence that's integrated with email, mobile, and social campaign management. This new product capitalizes on Emailvision's June acquisition of smartFOCUS, a provider of advanced database marketing technology.
The Enterprise Edition of Campaign Commander provides an integrated solution that enables marketers to take control of their client data, discover 'smart segments' in customer intelligence and immediately make those segments available for new campaigns.
Campaign Commander Enterprise Edition features four integrated components that work together to explore and visualize client data, execute multichannel online campaigns, and monitor key performance indicators through a customizable marketing dashboard.Those components are:
- Customer Intelligence, which enables marketers to explore and visualize their client data. Millions of records can be analyzed in seconds with drag-and-drop features.
- Email and Mobile Marketing, which move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted 'smart segments' that generate higher response rates with every campaign.
- Social Media Marketing, which allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities, and measure the business impact from social campaigns.
- Campaign Commander Dashboard, which provides a single view of key performance indicators coming from customer data plus email, mobile, and social campaigns. Fully customized widgets display real-time views on all activities.
Nick Heys, CEO of Emailvision, said: "The days of one-size-fits-all marketing are quickly coming to a close. The future of online marketing will be smarter marketing that delivers higher response rates and more profitable marketing campaigns."
Xavier Chauvin, CEO of Beaute Privee, said: "As a private sales company specializing in cosmetics and well-being, our goal is to continuously target recipients with the most relevant content and offers. In the very first product demonstration we could rapidly see opportunities for new customer segments and campaigns. We look forward to working with the new Campaign Commander Enterprise Edition to send more targeted marketing programs to our customers."
Amanda McCreary, eCommerce manager at Magic Beans, a retail company dedicated to select children's products, said: "The customer intelligence in Campaign Commander Enterprise Edition gives us the tools to understand where we are today and how customers are purchasing and interacting with us. The simple drag-and-drop interface allows non-database marketing people like myself the ability to dig deep into customer segments and understand the data behind the customer."