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Emailvision Completes SmartFOCUS Group Acquisition
The deal brings together leaders in relationship marketing and customer intelligence.
Posted Jun 15, 2011
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Emailvision this week completed its acquisition of smartFOCUS Group, a provider of multichannel marketing and customer intelligence software.

"Both Emailvision and smartFOCUS have a mission to help marketers build more profitable relationships with their customers," said Nick Heys, CEO of Emailvision. "The combined global operations, talent, and products open up new marketing opportunities for all of our clients. Our clients will now have the best of both worlds by bringing together campaign management software for email, mobile, and social marketing with powerful customer intelligence from smartFOCUS."

"Having built smartFOCUS into one of the world's leading customer intelligence software companies, the board of directors and I unanimously approved the offer from Emailvision because it represents great value to shareholders and a great future for the company," said Chris Gater, chairman of the board at smartFOCUS. "We believe that Emailvision has the right vision, global operations, and team needed to take smartFOCUS to the next level."

The combined organization now includes 600 employees. Emailvision will retain smartFOCUS office locations in the United States, England, the Netherlands, and France. As part of Emailvision's global expansion plan, the Emailvision headquarters will also relocate from Paris to London.


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