Constant Contact today announced that Ebix has joined its AppConnect Partner Program to integrate the Ebix SmartOffice Customer Relationship Management (CRM) solution with Constant Contact's Email Marketing tool to help Ebix's customers harness critical data to drive successful email marketing campaigns.
The integration now enables the more than 100,000 SmartOffice CRM users to sync their existing contacts and filtered lists with Constant Contact's Email Marketing tool. SmartOffice CRM users who don't have a Constant Contact account can also create one directly through SmartOffice CRM.
"In the insurance industry, it is critical to stay top-of-mind with your customers and to create a positive experience through marketing efforts," said Dan Delity, corporate senior vice president and global head of sales at Ebix, in a statement. "This partnership with Constant Contact addresses a clear pain point for our users: being able to easily create and send targeted email marketing campaigns based on information stored in our SmartOffice CRM tool. We're confident this integration will help drive real business results for our customers."
"There's a really nice synergy between Constant Contact and Ebix as we are both focused on helping our customers create great relationships with their customers," added Chris Litster, senior vice president of sales and marketing at Constant Contact, in a statement. "We know that accurately targeting customers to provide the most relevant information is critical to maintaining those great relationships. The robust data housed in Ebix's SmartOffice CRM tool, coupled with Constant Contact's proven Email Marketing tool, gives our joint customers the tools they need to get the job done."