Dealer Specialties Introduces QR Codes to Promote Inventory
Quick response codes are expected to drive traffic, promote inventory, and improve consumer response for auto dealers.
Posted Jan 12, 2011
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Dealer Specialties, a provider of comprehensive inventory management systems, data services and merchandising tools, today announced the availability of Quick Response (QR) codes to drive traffic, promote inventory and improve consumer response for dealers.

“Today’s consumers are increasingly becoming more mobile. Dealers are interested in utilizing mobile tactics to enhance shopper experiences,” said Glen Garvin, group general manager at Dominion Dealer Solutions, Dealer Specialties' parent company. “QR codes enable dealers to provide consumers with detailed inventory information including instant vehicle data pages and videos.”

QR codes are two-dimensional barcodes that can transmit several types of information, such as Web sites, phone numbers, and email addresses. In addition, QR codes can trigger such actions as launching a browser to a vehicle Web page, vehicle video, or special offer. A 2D barcode reader and Internet access are required to experience the advantages of mobile tagging with QR codes on smartphones or mobile phones with cameras.

With the Dealer Specialties Inventory Management solution, dealers can attach QR codes to window stickers to instantly launch vehicle detail pages or videos. QR codes provide consumers with real-time, detailed vehicle data and contact information while on the go.

“Dealers can utilize new mobile marketing tactics like QR codes to promote inventory or upcoming promotions,” said George Nenni, vice president and general manager at Dominion Dealer Solutions. “Our solution puts dealers in complete control of promoting their inventory and driving showroom traffic.”

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