Customer Relationship Metrics has launched Text BI, the latest in a suite of managed analytics solutions.
Text BI provides a solution for companies to take unstructured text-based data from surveys, email, social media, CRM systems, and other applications and organize it into a format that makes it easy to analyze.
"In the big data era, companies want to tap into vast information resources both online and within their own data centers to glean valuable information about customer experiences, fraud, and competition. Yet the technology to turn this vision into reality is often expensive and time-consuming to deploy, or falls short because of a lack of analytical talent to convert the data into business intelligence," said Jodie Monger, founder and president of Customer Relationship Metrics, in a statement. "Text BI gives customer-centric enterprises an important means for leveraging big data and turning it into real business action that reduces costs, drives revenue, and enhances relationships with customers."
Deployment of Text BI begins with a thorough assessment of the data sources that are most important to the company. Armed with this information, Customer Relationship Metrics creates a roadmap and puts the tools in place to define a cohesive strategy for collecting and analyzing data. Once Text BI is deployed, customers have regularly scheduled meetings with analysts who are trained to review and interpret the data being collected.