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Crowd Science Releases Web Survey Tool
SHOP gives e-tailers visibility into the types of shoppers that visit their sites.
Posted May 6, 2011
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Crowd Science has released its latest free Web tool, called SHOP for small and midsized ecommerce sites that want to better understand their customers' buying behaviors.

SHOP invites a Web site's visitors to take a quick, engaging survey to learn what type of shoppers they are. Once the shoppers take the surveys, they are encouraged to share their "shopping personalities" with their social media networks via Twitter and Facebook, creating a viral loop and thus referring others back to the originating e-tailer's site. On the back-end, SHOP gathers valuable analytics and demographic data about visitors that the e-tailer can then use to better market and merchandize their online stores.

SHOP is Crowd Science's fourth Free Market Research Tool created especially for small to midsized ecommerce sites in response to the double-digit growth in online retail sales during the past few years. "Smaller ecommerce sites are looking for tools like this to increase purchases and create customer loyalty," says Corey Leibow, CEO of Crowd Science. "E-tailers will find SHOP a valuable resource to better merchandize and increase brand awareness while marketing their brands through social media."

To use SHOP e-tailers simply add a lightweight JavaScript tag to their site's source code, similar to other data measurement products like Google Analytics or Omniture. Ecommerce sites can invite visitors to participate in the "What Type of Shopper Are You?" survey via a branded HTML overlay or static banner.


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