In line with Facebook's recent transition to Timeline for brands, Constant Contact has updated its Social Campaigns product, allowing small businesses and organizations to take advantage of all that Timeline has to offer. The company also launched a beta version of its new Social Campaigns Facebook App Directory, which makes it easy for Social Campaigns users to add additional functionality to their Facebook page right from the Constant Contact platform.
"Facebook's new Timeline format really reinforces the importance of creating and sharing engaging content and exclusive offers that capture the attention of both customers and prospects. More than ever before, small businesses have the ability tell their story on Facebook in a visual, engaging way that makes it easier to re-create the in-person experience online that they are already experts at providing," said Mark Schmulen, general manager of social media at Constant Contact, in a statement. "The changes we've made to our Social Campaigns product make it extremely easy to take advantage of this opportunity with measurable marketing initiatives that drive both real engagement and action, right from within Constant Contact."
Social Campaigns now includes templates that are sized specifically for the new Facebook layout, providing users with more room to create campaigns and more flexibility in how they can display their offers, in addition to new video campaign templates. Users also can fully customize how the Social Campaigns tab looks at the top of their pages by changing the default text, locations, and displayed images. Additionally, Social Campaigns now allows users to auto-post to Facebook and create Facebook pages or claim existing Facebook Places seamlessly from within the product.