BPMonline, a provider of cloud-based CRM and business process management solutions, earlier this week unveiled BPMonline CRM Realty, a new Web-based CRM solution for real estate agencies, brokerages, developers, and property management companies to facilitate better customer relationships and customized industry-related business processes.
BPMonline CRM Realty offers an advanced business process management (BPM) engine to enable professionals to manage contracts and lease offers, create agreements and payment follow ups, or simply collaborate with partners and associates.
In delivering a comprehensive toolset, BPMonline CRM Realty allows users to do the following:
- Generates leads, grow client-base, and save relationship history;
- Maintain detailed information on properties;
- Record, track, and analyze clients' requests;
- Performcustomizable pre-defined property characteristic searches by property types, features and views;
- Automate application processing, creating proposal, invoicing and all client service activities;
- Track invoice status;
- Increase effectiveness of marketing campaigns; and
- Measure quality performance on an individual level and the company as a whole.
In addition to mass mailing and document management capabilities, BPMonline CRM Realty offers social media integration, leveraging Facebook, LinkedIn and Twitter. Realtors can now automatically search their contact lists and pull in social media information about those contacts without having to manually enter the data. Customer/prospect contact cards can be automatically filled in and realtors can view their customer's profile in a social network directly from BPMonline CRM Realty with no additional clicks. Contacts can be cross-referenced to an account to develop additional leads.
By marrying transactional data from BPMonline CRM Realty with sentimental insights by customers from their participation on social sites, agents gain a more complete understanding of their customers, which in turn helps them market better, close sales, and improve service.
"BPMonline CRM Realty gives companies the businesses agility needed to stay competitive and supports our goal to help professionals provide better customer service and stronger customer relations. We have customized BPMonline CRM Realty for the Real Estate Market and are excited that our CRM+BPM application will help close more deals and ensure ongoing success," said Andrew Dovgan, BPMonline's business development executive, in a statement.