Autonomy Strengthens Monitoring and Analytics Offerings
New solutions let marketers track customer sentiment in videos and more
Posted Apr 18, 2012
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Autonomy, a provider of infrastructure software for the enterprise and an HP company, unveiled yesterday two new monitoring and analytics products to help marketers gain further insight into customer sentiment. A new release of Virage MediaBin 8 has also been added to the Rich Media Management platform.

Powered by Autonomy's meaning-based computing platform, IDOL, Autonomy's NewSocial 24x7 and MultiMedia Broadcast Monitoring solutions provide real-time media monitoring and analytics capabilities for all text, rich media voice, and voice sources including print, online, blogs, social media, and broadcast news.

The MultiMedia Broadcast Monitoring solution leverages IDOL's capabilities to automatically monitor a wide range of information sources from election campaigns to product launches, enabling broadcasters to scan dozens of news and video feeds in various formats or languages for items of interest, such as breaking news.

With the proliferation of video content, marketers can also benefit as the software understands customer sentiment in videos, which can be applied to product development. Autonomy's NewSocial 24x7 solution also enables marketers to gain a real-time conceptual understanding of customer commentary on social media channels, allowing campaigns to be adjusted quickly.

"Every day, organizations are exploring new ways to integrate digital assets and video into their Web, online advertising, and social media campaigns," said Gerard Brossard, CEO of Autonomy Rich Media Management, in a statement. "However, to do so effectively, they require a solution that can automatically match the right asset with the right customer, in real-time. Autonomy delivers the industry's only rich media platform that combines rich media management, Web content management, conceptual understanding of all assets, as well as advanced social media and broadcast analytics, to deliver a powerful user experience across all channels."

With Virage MediaBin 8, which also leverages IDOL technology, organizations can use the solution to identify and leverage the most relevant information for use in Web, video, print, social media, online advertising, and mobile campaigns.

Virage MediaBin 8 enables users to automatically tag and classify rich media assets, regardless of format or language. The software applies this intelligence to deliver advanced analytics, automatic categorization, summarization, concept clouds, dynamic content associations, content hyper-linking, and automation of business processes and work flow. It also combines market-leading search, video and audio analytics, and digital asset management to enhance the user's experience, and automatically converts the spoken word within a video to text and time synchronizes with a streaming preview of the content.

In addition, the HP Digital Library solutions leverage Virage MediaBin to deliver advanced capabilities, including facial and pattern recognition and logo detection. This allows HP clients to capture, maintain, manage, and make easily available on-demand content from multiple media types and sources.

HP acquired Autonomy last fall by purchasing approximately 87 percent of the current issued share capital of Autonomy at nearly $40 per share.

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