myThings, a provider of customized data-driven advertising solutions, and LiveRamp, a provider of data onboarding, have entered into a strategic partnership that will provide multichannel retailers with data-driven display ad campaigns that use both online and offline CRM data.
As part of their display ad campaigns, marketers will now be able to target users based on offline CRM data.
"The partnership with LiveRamp further enhances myThings' robust data-driven ad suite," said myThings CEO Benny Arbel in a statement. "Marketers will now be able to communicate seamlessly with a larger in-market audience across multiple channels, gain greater control over their acquisition display campaigns, and, ultimately, drive more incremental demand."
"LiveRamp's partnership with myThings empowers marketers to leverage offline data such as CRM data within myThings' advertising platform," said Auren Hoffman, CEO of LiveRamp, in a statement. "This integration empowers data-driven marketers to personalize advertising offerings using their CRM data across all marketing channels and funnels.