comScore has partnered with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights. Shareablee is a social business intelligence platform that provides marketers insights about how consumers are engaging with their brands and competitive brands on Facebook and Twitter. The platform is complementary to digital benchmarking tools such as comScore Media Metrix and Social Essentials, as well as social listening and publishing tools.
The comScore - Shareablee partnership empowers clients to do the following:
- Measure performance across multiple social channels in a single view;
- Gather best practices for increasing social engagement and traffic;
- Learn more about what their audiences care about, based on their social behaviors; and
- Understand how competitors' channels are performing.
"In the age of earned media, brands are able to amplify their audience reach considerably through social media channels, but actionable metrics are needed to ensure they are effectively engaging with their social audiences," said Steve Dennen, comScore vice president of business development, in a statement. "Understanding how consumers are interacting not only with your own brand but also with competitors' brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, comScore is excited to help power our clients' social marketing programs."
"As competition for customer attention intensifies across the social web, it is critical to be able to adapt quickly, and unpack the best strategies of those who are speaking with your target audiences so that you can leverage all of that powerful information as you move forward," added Tania Yuki, CEO of Shareablee, in a statement.