XL Marketing, a lprovider of big data-driven marketing and CRM, has acquired the assets of Intela, an international data and email services company.
XL Marketing will merge Intela's data and customer acquisition businesses with Virtuoso Advertising, XL Marketing's U.K. subsidiary. The combined entity, to be called XL Marketing Europe (XLME), will be based in London.
In addition, Intela's email business, based in Boulder, Colo., will merge into XLM's Email Services division, anchored by ZetaMail.
"We are thrilled about this transaction and the value that it delivers to our clients and partners," said David Steinberg, chairman and CEO of XL Marketing, in a statement. "Acquiring Intela's assets enhances our portfolio of services, strengthens our analytics capabilities, expands our geographic footprint, and accelerates our evolution into a world-class big data company."
"This tie-up gives Intela's advertisers access to new distribution channels, higher quality data, and additional email services. The combined company will have an unparalleled set of assets and capabilities to help brands acquire, engage and retain customers," Jim Mansfield, founder and CEO of Intela, said in a statement.