VisiStat, a cloud-based Web analytics company that provides key business insights for small and midsized businesses (SMBs), today launched its new social media analytics solution SocialCaster. The new solution will help small businesses igain insights from their social media activities.
Stussy, a leading clothier, has been using a beta version of SocialCaster with great ease and success.
"SocialCaster helps simplify our understanding of how traffic flows from social to our site," said David Sinatra of Stussy. "The ability to track keywords that matter and different mentions across networks has been very helpful, and it's a good way to see how active the conversations are over time."
SocialCaster aggregates activity from multiple social media sites, including Facebook and Twitter, based on keywords selected by the user. More social media sites, including LinkedIn, YouTube, and Google + will be added to SocialCaster starting next month. SocialCaster stores and provides access to aggregated information for up to 12 months, enabling businesses to monitor the growth and history of their social media activities. SocialCaster also provides detailed information on how that activity translates to Web site traffic, and how that traffic converts to sales.
"Social media has a significant influence on customer behavior and is playing an increasingly critical role in day-to-day activities for SMBs," said Jim Bennette, CEO of VisiStat. "Unlike other analytics solutions, SocialCaster removes the intimidating factors of social media by providing clear visibility and easy-to-understand measurement, enabling SMBs to track and leverage their social media participation to improve their online presence."