Technology Advisors and Infusion E-Business have entered into a partnership to integrate lead acquisition and customer relationship management. Infusion E-Business services will analyze the effectiveness of search engine marketing to help companies improve their Internet spending.
"CRM starts with the assumption that leads are coming into our customers," said Sam Biardo, CEO of Technology Advisors, in a statement. "Once they have leads in our CRM solution, we can track and analyze the effectiveness of the sales process. What our partnership with IEB offers to our customer is the ability to increase the amount of leads and expand their sales funnel."
"We focus every SEM campaign around our customer's ROI goals. Having a solid understanding of both the value of a lead and the lifetime value of a customer are crucial to calculate the true ROI of any SEM campaign," said Christopher Sheehy, CEO of IEB, in the statement. "Our partnership with TAI will allow our customers CRM solutions that will not only enable such calculations, but also convert more SEM generating leads to customers and increase customer retention."