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Sybase 365 Launches Push Messaging Service
A strategic partnership with Urban Airship provides the technology for targeted, context-aware push notifications.
Posted Apr 25, 2012
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Sybase 365, an SAP company that provides mobile messaging and mobile commerce services, today launched the Sybase Push 365 messaging service, a mobile app-based push messaging service that offers enterprises the opportunity to grow and sustain customer engagement. The service leverages a strategic alliance with Urban Airship, a platform for mobile app-based push messaging, app engagement, and monetization

Urban Airship will provide Sybase 365 with developer tools and resources that allow enterprises to add push messaging capabilities to mobile apps, as well as browser-based interfaces that enable business users to create, target, and analyze the results of basic and Rich Push messages. These services will also be available to mobile operators and OEMs through Sybase 365. Urban Airship push notifications can be highly targeted through advanced segmentation based on a wide variety of customizable attributes such as audience location, context, user-set preferences, or business rules.

"Partnering with a world-class organization like Sybase 365 will bring us global scale virtually overnight, as well as present our products to new audiences more familiar with traditional enterprise messaging," said Scott Kveton, CEO and co-founder of Urban Airship, in a statememt. "The combination of push messaging and SMS create a flawless, always-on mobile messaging solution that enterprises can rely on for customer engagement."

"Mobile device technology and the adoption of mobile apps are changing the game for mobile marketing, enabling intimate and context sensitive customer interaction and transactions," said John Sims, president of Sybase 365, in the statement. "Our Sybase Push 365 messaging service, enabled through our partnership with Urban Airship, will help usher in a new era of mobile customer engagement that enables enterprises to leverage cross-channel integrated marketing communications strategies to increase lifecycle interactions and deliver exceptional customer experiences."


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