StrongMail, a provider of digital marketing solutions for email, mobile, and social media engagement, today announced a strategic partnership with Velti, a provider of mobile marketing and advertising technology.
As part of the partnership, StrongMail will enhance its cross-channel capabilities by integrating Velti's advanced mobile marketing platform into Message Studio, StrongMail's flagship campaign management solution.
According to a StrongMail Mobile Marketing Survey also announced today, 45 percent of businesses are leveraging mobile as a marketing channel, and 70 percent percent of businesses expect to see their mobile marketing budgets increase in the next year. Only 27 percent of businesses currently leverage mobile messaging in cross-channel communications.
"Today's consumers want brands to communicate with them on their terms and via their preferred channels, and we can now make it easier than ever for marketers to meet these expectations via our Velti partnership," said Scott Ollivier, vice president of products at StrongMail, in a statement. "Whether email, mobile, or social media, StrongMail is empowering marketers to engage customers in meaningful cross-channel conversations that foster customer loyalty over the long-term."
"Marketers are beginning to realize mobile's ability to drive meaningful interactions with consumers," said Amit Chaturvedi, general manager of media and technology solutions at Velti, in the statement. "Velti ensures that marketers entering the mobile channel are driving real results through established best practices and vertical-specific campaign templates via the mGage platform. We look forward to helping StrongMail take advantage of this unique opportunity by expanding their mobile offerings."