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SalesPortal Adds Real-Time Sales Lead Information to End-of-Call Live Transfers
New capability delivers high lead-to-sale conversion rates for marketing partners.
Posted Jul 25, 2012
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SalesPortal, a marketing network for enterprises with contact centers, today announced its customers can receive real-time sales lead information generated by their marketing partners.

SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop, and transfer calls to partner contact centers.

This latest feature is a separate offering from the existing real-time live call transfers already available to companies on SalesPortal. Companies can choose whether they want to receive live call transfers or receive the sales lead as customer information.

The new feature enables marketers to do the following:

  • Receive customer leads in real time using existing lead-capture web forms -- no additional coding is necessary;
  • Post customer information in real time to a CRM system with SalesPortal's web services API; and
  • Select lead delivery options once at the account level for all campaigns; customize at the campaign level

"SalesPortal operates in a phone-centric environment, where a premium is placed on leveraging real time interactions," said Sujay Rao, SalesPortal's director of product management, in a statement "The combination of callers who opt in for an offer and the ability to respond to them immediately with a follow up call supports a higher lead-to-sales conversion rate. Whether our customers want live call transfers or real-time customer lead information, our system enables immediate response."

SalesPortal's latest capabilities are available immediately to current customers using the cloud-based, patented technology for customer acquisition.

"We continue to expand our feature set and capabilities consistent with our stated product directions in support of marketing partnerships," said Kevin Sandhu, SalesPortal's vice president of product management. "I'm excited about this latest capability and the premium value it delivers to marketing professionals and customer acquisition programs."


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