Oracle today released Siebel Loyalty Management 8.2.2, part of its Siebel CRM suite.
The new version of Siebel Loyalty Management is designed to help companies launch personalized one-to-one loyalty programs that resonate with customers across industries, including travel and transportation, retail, telecommunications, and financial services. It includes built-in best practice capabilities, such as theme-based clubs, a graphical promotion designer, and recurring awards.
As a part of Oracle's Applications Unlimited, Siebel Loyalty Management 8.2.2 builds on its comprehensive, cross-industry loyalty system with advanced promotion, accrual, and redemption, promotion, and service recovery management capabilities. It also improves business user experience and productivity with superior and tailored cross-channel customer experience functionality to maximize brand engagement, customer loyalty, and revenue generation.
"The release of Siebel Loyalty Management 8.2.2 is yet another example of Oracle's firmly entrenched position as an industry leader in best-of-breed loyalty program development," said Melissa Boxer, vice president of CRM product management and strategy at Oracle. "Loyalty program adoption is growing rapidly, but to succeed, organizations must differentiate and personalize for the highest impact. Siebel Loyalty Management 8.2.2 will enable companies to extract immense business value at a rapid pace, creating newly devoted and happier customers that want to engage even more with a brand's products, solutions, and services."
Among the early adopters of the loyalty product are Southwest Airlines and LAN Pass.
"We chose Siebel Loyalty to transform our world-class Rapid Rewards program," said Joe Migis, senior director of IT at Southwest Airlines. "The all-new Rapid Rewards includes industry-defining innovations that deliver enhanced value and experience for our valued customers. Oracle's latest loyalty release, Siebel Loyalty Management 8.2.2, further validates our decision to invest in Siebel Loyalty. It will enable us to improve end-user productivity and deliver highly personalized, one-to-one program offerings to further strengthen our relationships with customers and partners."
"The new Siebel Loyalty Management 8.2.2 release demonstrates Oracle's commitment to deliver a cutting-edge loyalty platform for the airline industry," added Eduardo Duran, director of LAN Pass. "It will help us implement highly innovative program strategies to reward and recognize our customers and deliver differentiated experiences across channels."