Mood Media yesterday launched Mood Presence, a mobile marketing technology that uses Mood's vast music network to connect retailers and marketers directly to consumers via smart devices.
The technology sends an inaudible cue through Mood's music player and a retailer's existing sound system. When integrated with a mobile app, the Presence signal is immediately sensed by an iOS or Android device. Once detected, the system establishes a connection, enabling retailers to deliver targeted, relevant content directly to the consumer inside the store.
Mood also released Explore In-Store, the first Presence product that uses the Presence technology and integrates with any retailer's app. Explore In-Store recognizes when customers are on location and immediately serves up targeted content that is immediate and specific to the in-store experience, such as exclusive in-store offers and product information. Users have complete control over the content that is displayed with Explore In-Store. Content can be updated, targeted, and maintained through a single interface. The back-end of Explore In-Store also provides current and historic data analytics.
"Presence technology is all about leveraging our existing network to create greater shopper awareness and drive a higher rate of conversion," said Lorne Abony, Mood's chairman and CEO, in a statement. "The Explore In-Store product enables retailers to leverage mobile marketing at the most important point of engagement. If a shopper is checking out your competitor's Web site or texting her friends while in your store, it's more difficult to convert her into a customer, so we want to help our clients get more out of their own apps by delivering relevant, targeted marketing when and where it matters most."