Marketo, a provider of a cloud-based marketing software platform, has released the Marketo Customer Engagement engine, a marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
The Customer Engagement engine automatically and intelligently provides prospects and customers with the best and freshest message based on who they are and what content they have seen in the past. Marketers can drag and drop new or modified materials into Marketo's automated Smart Streams, and the system automatically manages the timing and sending of the right content, to the right person, at the right time.
Marketo Customer Engagement gives marketers insight into the performance of their content and offers. It uses proprietary machine learning algorithms from Marketo's data science team to provide a single measure of the overall impact of content on customer engagement and results. The Engagement Score gives the marketer a standard metric to measure the performance of messages over time and lets them continuously tune and improve the engagement of their campaigns.
"Before this new innovation from Marketo, every marketing automation and campaign management system on the market frankly, including our own, required marketers to create complex logic to coordinate the flow of rich and relevant content to each individual customer. Email providers are even further behind, and don't give marketers the ability to build individual customer dialogs. Simply put, it's just been too hard," said Phil Fernandez, CEO of Marketo, in a statement. "With a continuous focus on thought leadership and innovation, our team at Marketo has carefully studied the needs of modern relationship marketing professionals, and we have invented a completely new solution to this vexing challenge. We are thrilled to introduce the Marketo Customer Engagement engine, and we think this innovation will become a new standard for marketers everywhere."