Lattice Engines has launched the Lattice Data Cloud, which brings together Web, social, and proprietary buying signals to deliver predictive insights to marketing and sales.
The Lattice Data Cloud combines information from tens of thousands of data sources, millions of Web sites, dozens of social sites, and in-depth third-party data, including credit rating, technology usage, patents, global import and export history, government projects,and job postings, on more than 30 million businesses. When combined with a company's internal data sources, the assembled data provides a 360-degree view of buying attributes that drive predictive insights to marketing and sales. By applying advanced data science, Lattice enables marketing and sales to identify and predict buying behavior.
The Lattice Data Cloud connects with internal data sources, such as CRM, marketing automation, customer service, and transactional systems to mine contact, account, and purchase trends over time so that customers can get a complete view of their leads and prospects.
"Finding your best prospects depends on how good you are at uncovering hidden buying signals at the right time," said Shashi Upadhyay, CEO of Lattice, in a statement. "The Lattice Data Cloud gives marketing and sales all the clues they need to predict and close their hottest leads."
The Lattice Data Cloud is core to the Lattice for Marketing and Lattice for Sales applications.