Crimson Hexagon, a provider of social media analytics software, is integrating Klout influence scores within the its ForSight platform. Klout Scores are now a standard component of the ForSight platform and are available to all current Crimson Hexagon customers.
"Partnering with Crimson Hexagon to help brands better identify and understand their most influential users makes perfect sense," said Matthew Thomson, vice president of business development at Klout, in a statement. "Crimson Hexagon is used by entertainment clients who are increasingly looking at Klout Scores as a factor in making casting and hiring decisions. We really look forward to seeing how customers of all kinds use this influence data to fine-tune their social media marketing strategies."
The Klout algorithm analyses more than 12 billion data points each day across key social media networks, as well as several off-line influence factors.
"Integrating Klout with our social media analytics platform gives customers across a variety of industry segments, including media and entertainment, global consumer brands, and digital marketing agencies, a well-established method for influencer scoring and the ability to better understand the impact of marketing and business programs with key online influencers. Customers can then make meaningful decisions based on that data," said Crimson Hexagon President Curt Bloom in a statement. "We're excited about the work we're doing together and look forward to continued success."