Lityx today released LityxIQ 2.0, its hosted predictive analytics solution for marketing professionals. The cloud-based analytics platform is specifically designed to provide data analysis, predictive modeling, and marketing optimization for business users.
Unique to LityxIQ 2.0 is the ability to deploy sophisticated predictive models using everyday business and marketing language and logic. Models are built quickly with point-and-click automation without the need for complex programming or endless manual iterations. Once built, LityxIQ will automatically refresh and score models based upon a set schedule or as the user's data changes. The capacity for cradle-to-grave model management ensures that all work created on the hosted platform is available on demand and model history is not lost.
"Our goal in building LityxIQ was to deliver world-class predictive modeling and marketing optimization functionality on a self-serve basis directly to the business user," explained Paul Maiste, president and CEO of Lytix, in a statement. "Marketers can now develop targeting strategies, predict high value customers, and optimize budgets more efficiently to realize greater returns."
LityxIQ's Data Manager was enhanced in the 2.0 release. The Data Manager guides the user through the process of importing data, creating metadata, and data manipulation to prepare it for graphical analysis, dashboards, or predictive modeling. User data is hosted in a highly secure SAS-70 certified environment while LityxIQ's browser-based solutions provide full data encryption into and out of the platform.