HYFN, a full-service digital agency that develops and implements mobile, social, and Web experiences, has launched HYFN8, a social media management system that uses proprietary technology to allow marketers to listen and react to online consumer behavior in real time.
HYFN8 allows brands to manage their entire social presence in one consolidated dashboard. Through proprietary technology, HYFN8 provides custom social listening and profile management streams, post scheduling tools, a robust Web-based social media and Web application builder, and deep analytics. The more a marketer uses the system, the smarter it becomes, leveraging custom algorithms that hyper-target users based on when and with whom they are most likely to engage.
For example, HYFN8 is fully integrated with Facebook’s Advertising API and taps into public content discussions through its real-time listening capability. The HYFN8 platform marries collected data with Facebook’s Ad API, enabling it to recommend peak days and times that posts will be most effective for driving revenue opportunities.
"HYFN8 is a system that is going to revolutionize the way marketers engage with audiences in the social environment," said Morgan Harris, CEO of HYFN, in a statement. "HYFN8 allows marketers to listen to conversations happening around their brand in real time and leverage that data with the Facebook Ads API, ultimately enabling them to create hyper relevant advertising."